Who is Lola
Lola is the woman behind the brand
How it all started
The Lola Collective was born from something very real. It was created by women who know what it feels like to build from the beginning. To carry an idea before anyone else understands it. To show up with a brand, a dream, a product, a service, a vision, and still wonder if the world will make space for it.
Natalia and Marce created Lola because they believe women do not only need a place to sell. They need a place to be seen. They need rooms where their work is valued, their story is heard, their confidence grows, and their dreams feel possible.
Together, they created The Lola Collective as a space where women entrepreneurs, creators, founders, and dreamers can feel supported while they build in real time.
Lola is about the woman behind the table.
The woman behind the product.
The woman behind the late nights, the first step, the fear, the courage, the comeback, and the dream.
It is about creating spaces where women can sell, learn, speak, connect, grow, and take up space without apology.
Because behind every brand, there is a woman. And behind every woman, there is a Lola.
01
Visibility
For the women ready to be seen for the work, story, and vision behind their brand.
02
Belonging
For the women who do not just want to attend something, but feel part of something bigger.
03
Voice
For the women with stories, lessons, ideas, and experiences that deserve to be heard.
04
Legacy
For the women building something that can grow beyond one moment, one event, or one room.
The Women Behind The Lola Collective
Natalia Parga
Natalia is the founder of Poshty Decor, an event design and decoration boutique created for brands and people who want their moments to mean something. With more than 18 years of experience in event design, hospitality, marketing, and communications, Natalia creates immersive experiences that go beyond beautiful setups. Her work is about turning ideas into worlds people can walk into, feel connected to, and remember.
That same vision is at the heart of Lola. Natalia brings the concept, emotion, and experience behind the brand, creating spaces where women feel seen, valued, and like they belong. Because she believes there is a Lola in every woman.
Marcela Corradini
Marce is a co-founder of The Lola Collective and brings the structure that helps Lola grow. With experience in tourism, hospitality, sales, business development, and sustainability. Marce understands the importance of organization, planning, numbers, and clear systems when building something meaningful.
Inside Lola, Marce helps turn ideas into action. She brings order to the vision, making sure every detail, process, and decision supports the bigger purpose. Because for Marce, Lola is not only about creating something beautiful. It is about building something strong, organized, and ready to grow.